Optimize Your Site for the Search Engines

Why is this topic here? Shouldn’t optimizing your site come after Adding Content? My answer is NOPE!

When I built my first website, my initial concern was HOW WILL VISITORS FIND MY SITE OUT OF ALL THE 1,700,000 SITES THAT REFERENCE MY KEYWORD?

So I knew instinctively that the Field of Dreams “If You Build It They Will Come” is just for the movies. The reality of the internet is more like, if you build the most informative site about your topic and the search engines love you enough to rank you high, only then do you stand a good chance of getting found by visitors on the web.

So now we know that you have to build the most informative site that the search engines will love. You have full control over the informative site phase, and the search engines have control over whom they want to rank high.

The good news it, all the tools you need for that part are found on the web. These are called search engine optimization (SEO) techniques. In fact, as in the case of mighty Google, they actually included that in the Google Webmasters Tools.

What is SEO?

Search Engine Optimization is the process of making your website more accessible to search engines. The top search engines, being Google.com, Yahoo.com, Ask.com, Live.com, and Alexa.com

Search engines use algorithms (via robots and spiders that crawl or scan the web for information) to select the websites with the most relevant information to place at the tops of their lists. This is an automated process governed by specific rules. And the rules vary for each search engine.

A webmaster can go crazy finding the common ground for satisfying each of the search engines because they each have their own rules, but here are some tips for you to try.

You may want to reference this article at the Chuvatech blog:

SEO Tricks to Apply When Building Your Site

You will find tips and tricks regarding site navigation and linking structure, sitemaps submissions, keywords, page/post titles, and unique content. These word may sound alien to you right now, but I will try to explain them in the simplest terms.