Pay Per Lead: Better than Adsense?
Pay Per Lead is when you refer sales lead to a merchant. In the world of the internet, this means sending the customer to the merchant’s web site.
Pay per lead is another way that affiliate programs pay out. Instead of getting paid for every click, the publisher-website owner gets paid by the merchant anytime a site visitor fills out a form and performs an action that does not require him to purchase anything.
Usually it is the email address that is what the merchant is after, because he now has a direct line to a potential customer and can work on closing a sale, without having to pay any more commissions.
This is a fantastic way for webmasters-publishers to make money (we are talking about you here) because it is easier to get a site visitor to submit his email address to get a free gift, free offer or free information than getting him to submit his credit card details and click the BUY button, right? Read more
