Many people know the basics of SEO, such as using specific keywords and building links, but not everyone is aware of the real value of SEO. SEO isn’t just about building links and making your site more visible to the search engines. Most people understand SEO in those terms only. SEO isn’t merely about improving your visibility to search engines and earning more money from search engine traffic; it’s about making your site more valuable in the eyes of your customers. In other words, SEO is about making your site more valuable as a customer experience.
In a nutshell, SEO consists of many different factors and knowing how they all work is essential to understanding just why SEO is so essential. In a general sense, SEO improves your page rank (PR), which is your reputation as a business. Your PR will determine the first page of a search engine results page (SERP) in layman’s terms. This means that the higher your PR, the higher your site will rank on a SERP. In some ways, this can seem like a bit of a paradox: how can a small business optimise its site for top rankings and still be able to turn a profit?
As with anything else, though, there is an answer to this problem. You see, SEO doesn’t only measure your page rank, but also several other factors. First off, SEO Adelaide ranks your site according to its “clarity”. What does this mean? Well, it means that you measure how accurately your site presents itself to your customers-if your web pages are clear, your visitors will be able to understand what it is you’re trying to say quickly. They’ll be more likely to visit your site.
In addition to this, SEO also takes into consideration the importance of the customer experience. According to Google’s definition, “the ability of a user to easily understand and interact with a product or service.” In layman’s terms, SEO’s best practices include providing easy access to all of the features your customers want to utilise. For example, if your site allows your customer to submit online forms for multiple inquiries, you need to make sure that they’re easy to use not to feel forced to perform more than one action. SEO then focuses on the importance of making those features available at every click through.
So, what about backlinks? Do they have any relationship with SEO? According to Google SEO Director, David Bailey, backlinks play an essential role in your site’s value. “While inbound links are great for your site, they’re even more valuable if they come from credible sources that are relevant to your own business goals…and, of course, if they’re coming from sites that have an audience that’s interested in the offerings you provide.” In other words, don’t post fake links! The importance of good backlinks cannot be overlooked.
To sum it up, search engine optimisation and digital marketing are two completely different concepts. When you have a website to generate profits, you need to create a long-term strategy rather than just jumping to a new program. Search engine optimisation provides you with the best practices, tools and strategies that you need to market your company and products effectively. Digital marketing, on the other hand, provides you with an image and reputation that your company can build over time.
So which is more important? The answer depends on the individual. In most cases, both are equally important to overall success.
One of the reasons for SEO Adelaide is always an essential part of developing a robust online presence. It provides you with the best way to promote your products and services while simultaneously increasing your visibility.
But it’s also important to remember that it’s impossible to create visibility for something if no one knows about it. This is what social media marketing provides: a way for you to drive traffic to your site and increase your visibility, which allows you to build recognition and authority in your industry. While it may seem like a complicated process at first, using the right strategies and tactics will benefit your visibility and branding efforts and increase your sales and profits.